For Hip-Hops 50th anniversary, we created a destination for independent musicians, saluting the strength of independent music and the trailblazing artists who are pushing culture forward.

UnitedMasters is not just a company that talks about championing independence, we live it! Our Celebration of Independence event was a testament to that, with thrilling performances by some of independent music’s top talents, including Brent Faiyaz, Russ, and Grammy nominee Tobe Nwigwe. This gave us an opportunity to reach a wider audience and create a stronger brand image.

The event was also attended by some of the biggest names in music, entertainment, and business, including Jay-Z and Beyoncé, Nas, DJ Khaled, Wiz Khalifa, Future, Daniel Kaluuya, Damson Idris, Gayle King, Jermaine Dupri, Doug E. Fresh, Koffee, Eric Nam, Soo Joo Park, Lauren Juargegi, DDG, JELEEL, Grandmaster Flash, Jabara Banks, and many more! This shows that UnitedMasters is truly a company that is respected and supported by the best in the business.

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