Google I/O  is an annual developer conference held by Google in Mountain View, California. But In 2021, it went virtual! Google I/O Adventure is a game designed to encourage interaction with I/O attendees at the digital conference held this year. MAS was approached as a strategic partner, focusing on user experience and storytelling.

The booths were laid out like at a real trade show, advertising new features and APIs that developers might be interested in. You could walk around and get links to YouTube videos and blog posts, and some items were handed out via quizzes that challenged your knowledge of the new announcements.

Client: Google I/O
Role: Strategy / Creative Direction
Agency: MAS


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