Pairing with the release of Marvel's Black Panther movie, GPJ partnered with fellow Project Worldwide agency Spinifex Group to launch the 2018 Lexus LC 500 in a way that excited the media, consumers and comic book fans alike. GPJ strategized, designed, fabricated, produced and managed the overall event production for both events. The launch was the talk of the LA Auto Show, and helped Lexus break sales records by 18%, 53% and 28.7% with December sales breaking an all-time record for any month, any model. Like an art gallery, the display was an exhilarating new environment that facilitated Lexus Brand story telling.

Client: Lexus
Role: Strategy, Art Direction
Agency: George P. Johnson


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