Looking back on the 30 years of the Air Jordan franchise, Jordan Brand has become a performance basketball staple synonymous with pinnacle performance and an endless pursuit of greatness.  Throughout 2015, the Jordan Brand honored and paid tribute to the greatest moments of the past 30 years, all while keeping eyes fixed firmly on the future.

Working with the Jordan Brand, my primary role as the Creative Director of WSS was to oversee all creative aspects of Jordan shop-in-shops, assuring they meet brand standards. The ongoing development of this project included 20+ unique retail locations in several states with the U.S. Each shop celebrates some of Jordan Brand's professional athletes who are some of the best in the game.


 The 23 Steps of Immortality explores the brands history, the evolution of performance footwear, and some of Michael's greatest moments from the past 30 years. Iconic photography and a wealth of items from the Jordan brand archives are all on display. With over 90 retail outlets, WSS is one of the only retailers on the west coast to display the original Air Jordan shoe models 1-23.


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