During the heat of the pandemic, YouTube came to MAS with the objective of addressing the evolving digital health needs of consumers and continue connecting people with credible health information. As part of this ongoing commitment to supporting credible health information, we helped YouTube launch their first Health Insider Summit to make authoritative, evidence-based content available for viewers around the world.

We advised on and implemented all aspects of the event platform — or in this case, virtual event venue. We seamlessly coordinated the livestream with a full show team, including a show caller and video switcher. All of these components were developed and integrated by our technical engineering team. The content provided insightful discussions and actionable strategies to help guests evolve their businesses in the time of Covid-19.

Client: YouTube
Role: Creative Direction, Strategy
Agency: MAS