Asana wants to help people and teams thrive. That means staying organized and connected but also helping people find more impact in their work with less effort. The Asana Focus & Flow Summit was a virtual event experience centered on productivity and purpose, maintaining healthy habits, and mindset discovery and growth. In this one hour program, attendees were joined by industry experts discussing their experience in achieving clear focus and the perfect flow state in a world seemingly filled with chaos. Through insightful speakers, informative product demos, and enjoyable interstitial moments, we educated attendees with compelling and informative conversations that are both on highly shareable and on brand. Each speaker ensured that we capture the immediate attention of visitors, discussing topics relatable to their audience, while also building trust with the Asana brand through an authentic connections.

Client: Asana
Role: Creative Direction, Strategy
Agency: MAS

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