Nike and apparel brand, Kids of Immigrants, both share the same Purpose; moving the world forward. ARCHIVE AGENCY was approached to strategically execute a co-branded experience, demonstrating how both organizations take action by building community, protecting our planet and increasing access to underserved communities. We designed, developed and constructed a custom branding experience for the Kids Of Immigrants x Nike Los Angeles event series with the intent to promote and test-drive the all new Nike Joyride shoe.